![]() In an article about the L.A.-based spa Tikkun, Goop recommended trying the “mugwort v-steam,” which allows users to “sit on what is essentially a mini throne” as “a combination of infrared and mugwort steam treats you to an energetic release.” Sounds expensive! And while doctors say this isn’t a great idea because the vagina already has self-cleaning properties, I think the most concerning aspect is that what you’re doing here basically amounts to straddling a pot of hot water. One of the more controversial vaginal experiences-I apologize for typing the phrase “vaginal experiences”-Goop has endorsed is something called “vaginal steaming,” which is probably exactly what you’re imagining it is. For chrissake, the promotional images for The Goop Lab have Paltrow placed smack-dab inside what can only be described as multiple vaginas: Netflix If there’s one thing to know about Goop besides the pseudoscience, it’s that they’re really into the well-being of vaginas. In no particular order, here are the greatest moments in Goop history. In fact, that’s what I’m going to recommend you do right now-think of this as an off-brand Goop wellness practice that promotes taking a break and laughing at what rich people do with their money. While it’s reasonable to deeply consider the implications of Goop and GP and the alternative lifestyle practices they promote-an exercise that has been done excellently by The New York Times, The New Yorker, and dare I say The Ringer-sometimes it’s more amusing to just sit back and marvel at all the absurd endorsements, suggestions, and scandals associated with the brand. ![]() ‘The Goop Lab’: Welcome to the Idealized World of Gwyneth Paltrow
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